PTC

Advancing the '4EveryGirl' initiative to highlight the effects of problematic TV content on children, with annual reports, website and promotional swag detailing industry challenges and successes.
Client
Parents Television Council
Year
Timeline
Website

Challange

Effectively communicate PTC's annual initiatives to raise awareness of harmful media's effects on children and expand the '4EveryGirl' initiative into a national conversation through insightful content.

Solution

Leverage entertainment industry connections to showcase the negative impact of questionable media on youth, using social media campaigns for broad outreach, with major studios and TV companies' endorsement.

Result

Boosted public awareness and comprehension of questionable content's impact on children, driving steady annual growth in PTC membership year over year.

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