Marriott Intl.
Launch a global initiative to promote 30 brands and 5,700 locations, featuring a pop-up event at Rockefeller Center, 'The Media Hub of the World.'
ChallEnge
Highlight Marriott’s property portfolio with an engaging experience to capture major media attention.
Solution
Create a life-size world map for a Rockefeller Center pop-up, launch a sweepstakes microsite, and roll out an integrated outdoor and social media ad campaign.
Result
Increased visibility and engagement for Marriott International properties, expanding the customer base and strengthening global visibility.
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