Marriott Intl.
Transforming Rockefeller Center into a global gateway—an experiential takeover that showcased Marriott’s 30 brands and 5,700 properties, inspiring travel and exploration across the world.
ChallEnge
Solution
Result
This activation turned the heart of New York into a living atlas of travel. By combining digital engagement, an integrated media campaign across outdoor and social platforms, and a large-scale physical takeover, the work maximized cultural resonance and media coverage. It celebrated Marriott’s world-wide destinations, gave audiences a tangible sense of discovery, and expanded reach, attracting new travelers and reinforcing Marriott’s position as the gateway to global exploration.
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