Marriott Intl.
Launch of a global initiative to promote 30 brands and 5,700 locations worldwide, featuring a central pop-up event at Rockefeller Center, renowned as 'The Media Hub of the World'.
Challange
Effectively highlight Marriott’s International property portfolio with an engaging experience that would capture large media attention and engagement.
Solution
Build a life-size world map for a Rockefeller Center pop-up, launch a sweepstakes micro-site for global locations, and roll out an integrated ad campaign across outdoor and social media to drive engagement and awareness.
Result
Boosted visibility and engagement for Marriott International properties, expanding the customer base and strengthening its global market presence.
No items found.
