Challange
Reintroduce SoCal to McDonald’s modernized stores, digital ordering, unique menu items, scholarship initiatives, engagement, and community partnerships.
Solution
Create immersive VR experiences featuring Southern California's heritage and LA landmarks, alongside media mailers highlighting McDonald's new offerings. Launch the 'Terrance J. Burger' with this top influencer and kick off the #That’sSoSoCal social challenge. Develop exclusive merchandise, forge high-profile brand partnerships, and enhance community projects like the Ronald McDonald House through a traveling bus.
Result
Successfully enhanced McDonald’s visibility and engagement in SoCal, strengthening community ties and highlighting innovative offerings, strategic partnerships, and regional commitment.
