ChallEnge
Reintroduce SoCal to McDonald’s with modernized stores, digital ordering, unique menu items, scholarships, and community partnerships.
Solution
Create immersive VR experiences of SoCal heritage and LA landmarks. Launch the 'Terrance J. Burger' with top influencer and start the #That’sSoSoCal social challenge. Develop exclusive merchandise, high-profile brand partnerships, and enhance community projects like the Ronald McDonald House with a traveling bus.
Result
Enhanced McDonald’s visibility and engagement in SoCal, highlighting innovative offerings, strategic partnerships, and community commitment.
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