Mc Donalds SoCal
Reinvigorating McDonald’s in SoCal through modernized experiences, digital innovation, and cultural partnerships that reintroduced the brand as a community-driven leader and partner.
ChallEnge
Solution
Result
From immersive VR tied to local landmarks to influencer collaborations, exclusive merchandise, the #That’sSoSoCal campaign, and an Uber Eats delivery partnership, every initiative was designed to feel fresh, relevant, and connected to the region. Community engagement surged as the brand amplified outreach programs, scholarships, and partnerships, restoring McDonald’s presence as both an iconic and culturally tuned force in Southern California.
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