Moviebill
Putting AR technology on center stage—launching a nationwide Regal Theaters campaign that introduced MovieBill’s Movie Magic AR Magazine and transformed the moviegoing experience into an interactive, tech-driven event.
ChallEnge
Solution
Result
The work reframed the moviegoing experience by pairing cinematic spectacle with AR innovation. By leveraging the scale of Regal’s theaters and the immediacy of mobile technology, we helped redefined how audiences could connect with content, bridging the big screen and personal devices into one seamless, interactive experience. The result was more than promotion; it was a cultural proof point for how technology can extend storytelling beyond the theater.
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