Porsche
An immersive “All Access” experience at Porsche’s new Carson test-driving facility—bringing VIPs, influencers, and tastemakers into an exclusive showcase of cutting-edge models and technology where luxury met innovation.
ChallEnge
Solution
Result
This activation blended physical and digital touchpoints to elevate the Porsche brand experience. From wild postings that built anticipation to tech-enabled access at the track, every detail reinforced Porsche’s commitment to excellence. The result was a launch that reached a younger audience, captured global media attention, and strengthened loyalty by giving VIPs a rare, behind-the-wheel connection with the brand.
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