ChallEnge
Introduce audiences to the new Carson test drive facility with digital innovation.
Solution
Create an 'All Access' VIP package for the launch, featuring app-based specs, test-drive experiences, exclusive merch, wild postings, and a celebrity-backed social media campaign.
Result
Achieved record attendance, extensive PR coverage, and expanded Porsche brand reach.
![](https://cdn.prod.website-files.com/65cb85f2e8012d91898f5952/65cf8f6ee5eadd5760707609_DNDsgn-Porsche-Experience-Rode-Track-Map-%231.webp)
![](https://cdn.prod.website-files.com/65cb85f2e8012d91898f5952/65cf8f64d044e52c078b59de_DNDsgn-Porsche-Experience-Marketing-Mailer-%232.webp)
![](https://cdn.prod.website-files.com/65cb85f2e8012d91898f5952/65cf8f747abaddf03287148a_DNDsgn-Porsche-Experience-Online-Register-%233.webp)
![](https://cdn.prod.website-files.com/65cb85f2e8012d91898f5952/65cf8f74d530fe4bf1a342f3_DNDsgn-Porsche-Experience-Track-Tunnel-%234.webp)
![](https://cdn.prod.website-files.com/65cb85f2e8012d91898f5952/65cf8f75eb4f22bb6afe5e11_DNDsgn-Porsche-Experience-Wild-Posting-%235.webp)
![](https://cdn.prod.website-files.com/65cb85f2e8012d91898f5952/65cf8f76bd8f0f79581027fb_DNDsgn-Porsche-Experience-Swag-Give-A-Way-%237.webp)
No items found.