Movable Type
Reintroducing a legacy platform with a bold new identity, dynamic marketing, and an award-winning digital presence. The work revitalized the brand for today’s market, expanding its B2B reach and reestablishing its place as a global publishing leader.
ChallEnge
Solution
Result
These initiatives were more than a refresh—it was a complete brand transformation. Beyond the new identity and website, the work delivered core marketing materials, a branded booth with custom swag for major conferences, and an outdoor campaign across NYC. Together, these efforts boosted presence, drove recognition, and positioned the brand as a forward-thinking leader in publishing technology.
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